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CONSUMERS | Why Use a broker?
Overview
In Canada, you can purchase insurance a) directly from an insurance company; b) from an agent who represents only one insurer and can only offer that company’s products; c) on the Internet; d) through an insurance broker who can offer a choice of coverages from various insurance companies.

An insurance broker’s foremost duty is to his or her client. An insurance broker works for you.  That’s the reason.

Your Best Insurance Is An Insurance Broker
As a consumer of insurance, it is in your interest to find a suitable P&C broker to handle your business. You have the responsibility to provide fair and honest information about your insurance needs. To learn more, consult the Consumer’s Guide and the Principles and Practices.

Consumer’s Guide (81Kb)
  Principles and Practices (104Kb)