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IBAC’s national advertising platform, “Before the Quote“, challenges Canadians with a powerful proposition: “You spend weeks and months shopping for cars and homes, but just minutes buying insurance?”

Today, people can shop for insurance anytime, anywhere, and get quotes in minutes. But how do they know they are getting the right policy at the right price? Insurance brokers help consumers become better informed of their insurance needs Before the Quote, and provide advice and guidance to ensure their clients have the proper coverage.