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What is an insurance broker?

Simply put, brokers provide advice, choice and advocacy for the insurance consumer.

Brokers are licensed professionals whose primary purpose is to help their clients find the insurance protection that is right for them. They provide expert, unbiased advice on insuring your home, car or business.

A broker works for you, the consumer, not the insurance company. This means you have more personal advice, more choice, better pricing and a representative that’s on your side in the event of a claim.

Why use a Broker? Because brokers:

  • Offer a wide choice of products and price comparisons from a number of insurance companies
  • Give advice on your specific risks and suitable insurance protection
  • Provide clear information and explain the policy details
  • Support and represent you if you need to make a claim

There is no extra cost to you for all the services that a broker provides.  Brokers receive compensation from the insurance company that you place your business with, and will be transparent in this regard. 

If you don’t have a broker, go to findabroker.ca for a list of member brokers in your area.