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IBAC’s national advertising platform, The Broker Advantage, captures the essence of the benefits that insurance brokers have always delivered to Canadians, and always will.

Benefits like custom advice, choice, and support.

Today, people can shop for insurance anytime, anywhere, and get quotes in minutes. But how do they know they are getting the right policy at the right price? As a trusted partner, insurance brokers help consumers become better informed of their insurance needs, and provide advice and guidance to ensure their clients have the proper coverage. Today. And tomorrow.